Glassons promotion: Sydney store rush generated major social media exposure

Glassons promotion: Sydney store rush generated major social media exposureJack MarshallJournalist·NZ Herald·19 Aug, 2026 08:00 AM3 mins to read‌Sydney's chaotic Glassons opening was no accident, says marketing expert Bodo Lang, who says shoppers became "advertisers" for the brand by chasing giveaways.The chaotic opening of a new Glassons store in Sydney, which involved shoppers sprinting through a shopping centre in pursuit of vouchers and giveaway packs, was no accident, according to a marketing expert. Bodo Lang, a professor of marketing at Massey University, said the promotion succeeded because it encouraged consumers