Getting the right products to the right people at the right time

For global food and beverage brand PepsiCo, Mexico plays a critically important role. In fact, it’s the company’s second-largest market after the U.S. But while the U.S. market is tilted toward big grocery chains and convenience stores, Mexico’s retail landscape is filled with small customers. “It’s one of the markets in the world where you have a huge amount of small mom-and-pop stores,” says Johannes Evenblij, senior vice president of commercial and consumer transformation at PepsiCo. “There a...