GEO: Wie du dafür sorgst, dass ChatGPT & Co. deine Seite zitieren

The article discusses the emerging discipline of Generative Engine Optimization (GEO), which focuses on ensuring that your content gets cited by AI-driven search engines like ChatGPT. With users increasingly relying on these tools for quick answers, the traditional SEO strategies may not suffice if your site isn't among the cited sources. GEO aims to adapt to this shift, emphasizing the importance of being featured in AI-generated responses to drive traffic and engagement. This is crucial because, without citations in these AI answers, your site risks being overlooked in the digital landscape.