Gatorade invented hydration drinks. Now it’s fighting to own them again
By Jordan Valinsky, CNN New York (CNN) — It’s not just hardcore athletes who want to stay hydrated, and that’s become a problem for Gatorade. PepsiCo, which owns Gatorade, announced Thursday a sweeping makeover of the brand in response to increased competition. Changes include new drinks, powders and packaging that reinforce the brand’s science-backed roots The post Gatorade invented hydration drinks. Now it’s fighting to own them again appeared first on News Channel 3-12.
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