Forget ‘sponsored’ tags in AI answers. Agent loyalty is what matters

No one loves ads, but generally people will tolerate them if it means getting something free or at a lower price. What people won’t forgive? Being lied to. A study looking at how consumers see native ads on news sites—which look similar to editorial content, just with labels—found that fewer than 10% of consumers could identify them as advertising. And when people find out after the fact, they don’t take it well. In a Contently survey, two-thirds of readers said they felt deceived when...