Forget Apple. Amazon just made AI a lot more expensive.

Amazon's decision to hike AI cloud prices by 20% follows an earlier 15% increase in January, marking a significant shift in the competitive landscape of cloud-based AI services. With memory chip costs soaring, this latest price increase underscores the rising expenses companies face to maintain cutting-edge tech infrastructure. This move could impact startups and larger firms alike, potentially reshaping budgets and strategic planning in AI development. It's a clear sign that the tech industry's push into AI is becoming ever more costly, which could influence future innovations and market dynamics.