Dyson debuts US$499 AI-powered toothbrush with a built-in camera

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Photo by Mike Kemp/In Pictures via Getty ImagesDyson Ltd. introduced a US$499 toothbrush that uses artificial intelligence and a built-in camera to give real-time feedback, the latest in a growing subset of gadgets that put AI and video in sometimes unconventional places.THIS CONTENT IS RESERVED FOR SUBSCRIBERS ONLYSubscribe now to read the latest news in your city and across Canada.Exclusive articles from Barbara Shecter, Joe O'Connor, Gabriel Friedman, and others.Daily content from Financial Times, the world's leading global business publication.Unlimited online access to read articles from Financial Post, National Post and 15 news sites across Canada with one account.National Post ePaper, an electronic replica of the print edition to view on any device, share and comment on.Daily puzzles, including the New York Times Crossword.SUBSCRIBE TO UNLOCK MORE ARTICLESSubscribe now to read the latest news in your city and across Canada.Exclusive articles from Barbara Shecter, Joe O'Connor, Gabriel Friedman and others.Daily content from Financial Times, the world's leading global business publication.Unlimited online access to read articles from Financial Post, National Post and 15 news sites across Canada with one account.National Post ePaper, an electronic replica of the print edition to view on any device, share and comment on.Daily puzzles, including the New York Times Crossword.REGISTER / SIGN IN TO UNLOCK MORE ARTICLESCreate an account or sign in to continue with your reading experience.Access articles from across Canada with one account.Share your thoughts and join the conversation in the comments.Enjoy additional articles per month.Get email updates from your favourite authors.THIS ARTICLE IS FREE TO READ REGISTER TO UNLOCK.Create an account or sign in to continue with your reading experience.Access articles from across Canada with one accountShare your thoughts and join the conversation in the commentsEnjoy additional articles per monthGet email updates from your favourite authorsSign In or Create an AccountSmart toothbrushes are hardly new. Companies such as Oral-B and Philips offer models that work with an app to track coverage, pressure, brushing time and other user data. But Dyson said its new CameraJet model, announced Tuesday, is the first with an integrated camera to narrow in on the gaps in the teeth, where plaque first forms then hardens, and direct a precision jet at them. It is available now for preorder and is being offered in blue and pink.The product launch follows a broader push by consumer tech companies to normalize the presence of cameras in devices that didn’t traditionally have them, including glasses, headphones and pendants. It remains to be seen how large the market will be for products like these that have yet to attract mainstream interest. And there are signs that smart toothbrushes — camera-enabled or not — remain a niche category even after several years on the market. In one study published last year, more than 85 per cent of participants reported being unfamiliar with the category.Breaking business news, incisive views, must-reads and market signals. Weekdays by 9 a.m.By signing up you consent to receive the above newsletter from Postmedia Network Inc.A welcome email is on its way. If you don't see it, please check your junk folder.The next issue of Posthaste will soon be in your inbox.We encountered an issue signing you up. Please try againPrivately held Dyson, which also offers home and personal-care appliances such as vacuum cleaners, fans, air purifiers and hair dryers, said it spent six years conducting research and development for the new toothbrush.“We have seen some innovation in this space, but it’s largely focused on digital features and brushing specs — and no real breakthroughs in the category, which is where we come in,” Senior Commercial Manager Niamh Turney said in an interview ahead of the launch.The company is marketing the device toward what it believes is a sizeable portion of people who often skip flossing. The system is designed to both clean teeth and help keep gums healthy, according to Dyson. The toothbrush also works with the company’s existing MyDyson app, which offers live viewing, guided cleaning, coverage mapping and personalized brushing insights.Over the years, Dyson has attempted to expand into other product categories, including washing machines, which were discontinued in 2005, and electric cars, abandoned in 2019. However, the company found success in 2016 with the launch of its roughly US$400 Supersonic handheld hair dryer and later expanded its personal care lineup. By 2023, sales of Dyson’s hair-styling products accounted for 30 per cent of its United States business. More recently, Dyson introduced the US$100 HushJet Mini Cool handheld fan, which has frequently been sold out since it debuted in April.We apologize, but this video has failed to load.This advertisement has not loaded yet.Notice for the Postmedia NetworkThis website uses cookies to personalize your content (including ads), and allows us to analyze our traffic. Read more about cookies here. 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