Deepfake doctors peddling bogus cures are becoming more convincing — and very little can be done to stop them

Deepfake technology is increasingly being used to impersonate well-known doctors in misleading advertisements that push unproven health cures, alarming medical professionals in Canada. These deceptive practices not only rip off patients but also jeopardize public health and undermine trust in legitimate medical advice. Despite growing concerns, there's currently no effective way to remove these fabricated videos, highlighting a significant gap in digital regulation and protection. This trend poses a serious threat to public health and the integrity of medical communication.