Deda Stealth and Trove Partner to Help Brands Turn the Second-Hand and Resale Market Into a Strategic Transformation Driver for the Fashion Industry

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Postmedia has not reviewed the content. by Business Wire Deda Stealth and Trove Partner to Help Brands Turn the Second-Hand and Resale Market Into a Strategic Transformation Driver for the Fashion IndustryAuthor of the article:THIS CONTENT IS RESERVED FOR SUBSCRIBERS ONLYSubscribe now to read the latest news in your city and across Canada.Exclusive articles from Barbara Shecter, Joe O'Connor, Gabriel Friedman, and others.Daily content from Financial Times, the world's leading global business publication.Unlimited online access to read articles from Financial Post, National Post and 15 news sites across Canada with one account.National Post ePaper, an electronic replica of the print edition to view on any device, share and comment on.Daily puzzles, including the New York Times Crossword.SUBSCRIBE TO UNLOCK MORE ARTICLESSubscribe now to read the latest news in your city and across Canada.Exclusive articles from Barbara Shecter, Joe O'Connor, Gabriel Friedman and others.Daily content from Financial Times, the world's leading global business publication.Unlimited online access to read articles from Financial Post, National Post and 15 news sites across Canada with one account.National Post ePaper, an electronic replica of the print edition to view on any device, share and comment on.Daily puzzles, including the New York Times Crossword.REGISTER / SIGN IN TO UNLOCK MORE ARTICLESCreate an account or sign in to continue with your reading experience.Access articles from across Canada with one account.Share your thoughts and join the conversation in the comments.Enjoy additional articles per month.Get email updates from your favourite authors.THIS ARTICLE IS FREE TO READ REGISTER TO UNLOCK.Create an account or sign in to continue with your reading experience.Access articles from across Canada with one accountShare your thoughts and join the conversation in the commentsEnjoy additional articles per monthGet email updates from your favourite authorsSign In or Create an AccountThe partnership enables fashion brands to gain insight and control over the entire lifecycle of their productsNEW YORK — Deda Stealth, the Dedagroup company that has been supporting leading fashion and luxury brands for more than 40 years through deep industry expertise and its proprietary software platform, today announced a strategic partnership with Trove, the California-based technology company powering branded resale programs for fashion brands. With more than 75% of branded resale traffic in the United States flowing through its platform, Trove is one of the leading players in the sector.This advertisement has not loaded yet, but your article continues below.At the core of the agreement is the integration between Stealth Revalue, the resale intelligence platform developed by Competitoor, and Trove’s branded resale technology platform. The collaboration aims to help luxury brands gain greater visibility and control over the entire product lifecycle, enabling a more circular, data-driven approach to product value management.Get the latest headlines, breaking news and columns.By signing up you consent to receive the above newsletter from Postmedia Network Inc.A welcome email is on its way. If you don't see it, please check your junk folder.The next issue of Top Stories will soon be in your inbox.We encountered an issue signing you up. Please try againThe partnership appears as the resale market continues to gain strategic importance for the fashion industry. According to the latest ThredUp Resale Report, developed with GlobalData, the global resale apparel market is expected to reach $393 billion by 2030, growing twice as fast as the overall apparel market. In the United States alone, where Dedagroup recently strengthened its presence through the opening of its New York office and the establishment of a dedicated governance structure for North America, the resale market is projected to reach $78.8 billion by 2030.The trend is becoming increasingly relevant for the luxury sector as well. According to The State of Fashion: Face to Face with Luxury Clients 2026, published by The Business of Fashion and McKinsey & Company, up to 59% of regular luxury consumers purchase pre-owned products. As a result, brands are increasingly focused on understanding and managing what happens to their products after the initial sale, including monitoring value retention, desirability, and demand over time.Against this backdrop, the partnership combines complementary capabilities. Stealth Revalue provides visibility into pricing, demand trends, product value evolution, and broader secondary-market dynamics. Trove manages the operational side of branded resale programs, including intake and assessment of pre-owned items, AI-powered pricing, management of branded resale channels, and circular logistics.By combining market intelligence with operational execution, luxury brands gain new tools to actively manage the resale market, enabling them to align pricing with real market conditions, protect brand positioning and long-term value, and engage new generations of consumers. At the same time, insights generated from products traded in the secondary market allow brands to understand which items, styles, and materials retain value and desirability over time. These learnings can inform future design, production, and sourcing decisions, turning circularity from a sustainability initiative into a driver of growth, profitability, and customer engagement.This advertisement has not loaded yet, but your article continues below.“Luxury has always built its value on rarity and exclusivity. The resale market does not reduce that value. Instead, it extends it, amplifies it, and introduces it to new consumers. Brands that understand this are not losing ground; they are creating a new source of value and engagement that extends far beyond the first transaction. With this partnership, Deda Stealth and Competitoor are bringing to US and international markets a concrete answer to a question the industry can no longer postpone: how can luxury brands manage the second life of their products while preserving their identity and transforming circularity into a sustainable growth opportunity?”— Luca Tonello, CEO of Deda Stealth.“Luxury brands invest deeply in the enduring appeal, craftsmanship, and lasting value of their products. They should be able to protect those qualities throughout the product lifecycle. Trove brings the technology and operational infrastructure to help them do that—from evaluating and pricing returned products to managing branded resale channels and circular logistics. Together with Deda Stealth’s market intelligence, we can give luxury brands greater control over how their products are represented, valued, and recirculated.”— Terry Boyle, CEO, Trove.The agreement builds on Deda Stealth’s commitment to advancing circularity in fashion. For several years, the company has contributed to the Monitor for Circular Fashion, a multi-stakeholder project developed with the contribution of SDA Bocconi School of Management’s Sustainability Lab, which annually tracks the evolution of circular business models across the industry. Deda Stealth also collaborates with leading academic institutions, including NYU Stern School of Business, to foster innovation and explore new approaches to circular and technology-enabled business models in fashion.Dedagroup (Deda) is one of the leading technology groups in Italy. It operates as a Business & Technology Accelerator for Companies, Financial Institutions and Public Services to support the evolution of their IT and digital strategies. Over the years, Deda has built an ecosystem of companies that share values, business strategies and a common vision that aims to harness the strength of dedication to help its clients reap the benefits of digital evolution, thus enhancing the positive impact of technology on the economy and society. Founded in 1999, with headquarters in Trento, the Group has over 5000 employees and has grown steadily both in Italy and abroad. Today, it has a global presence with over 4,000 clients in more than 50 countries and locations in the United States, United Kingdom, Mexico, and the United Arab Emirates.This advertisement has not loaded yet.This advertisement has not loaded yet, but your article continues below.Deda Stealth, part of Dedagroup, one of Italy’s leading technology groups, specializes in delivering innovative solutions for the Fashion industry. With more than 400 IT professionals and a global portfolio of projects, the company has supported fashion and luxury retail businesses for over 40 years, serving 70% of Italy’s leading Fashion and Luxury Retail brands and many international organizations. Among the few companies worldwide to have developed a complete ecosystem of as-a-service technology solutions for the fashion and accessories sector, Deda Stealth supports organizations of all sizes, from global brands and SMEs to startups and independent designers. Its leadership is driven by deep expertise in enabling the efficient and agile management of product development, manufacturing, and distribution processes. Through an increasingly omnichannel vision, Deda Stealth helps businesses embrace circularity, traceability, and sustainability across the value chain.Trove helps brands recover margin from customer returns and other non-new inventory streams, including b-stock, past-season, warranty, and trade-ins. As the leader in branded resale and returns-powered recommerce, we provide the software and operational infrastructure to turn reverse logistics and excess inventory into revenue. Global brands including Canada Goose, Carhartt, Calvin Klein, and Michael Kors rely on Trove to power resale, trade-in, returns management, repairs, and non-new inventory operations across North America and Europe. From advanced returns decisioning to resale site management and in-store trade-ins, Trove integrates into existing retail ecosystems to maximize recovery, acquire new customers, deepen loyalty, and drive sustainable growth. Trove is a Certified B Corporation based in the U.S., with a European headquarters in Berlin.View source version on businesswire.com: Dedagroup North America Communications This advertisement has not loaded yet.Notice for the Postmedia NetworkThis website uses cookies to personalize your content (including ads), and allows us to analyze our traffic. Read more about cookies here. By continuing to use our site, you agree to our Terms of Use and Privacy Policy.