Dbrand’s new Fitbit Air band launches as the first official third-party strap

Dbrand says it was tasked with developing another strap option for the Fitbit Air; thus, the rugged and modern Pulse band was born. Google has a small collection of official accessory partners it works with to create third-party add-ons for its products under the “Made for Google” umbrella. Dbrand happens to be one of them, and has been since the launch of the Pixel 7. Available starting today, the Dbrand Pulse band launches for the Fitbit Air starting at $34.95. It’s the first official Made for Google strap that fits the Fitbit Air. It comes in two sizes and one color – black. It’s definitely a more rugged option, but having worn a pre-production unit for a couple of months, I can safely say it’s the most comfortable Fitbit Air band I’ve worn. It’s constructed of sweat-resistant silicone with molded channels to let air in. It certainly looks like a heavy-duty band, which is perfect for a wearable made to go with you wherever. We’ve expressed our frustrations with Google’s selection of straps before, but this is the first sign of Google looking to other partners to develop more options. Dbrand claims Google tasked them with developing a new band because the Fitbit Air has been such a major success. Hopefully, we see more Made for Google brands release bands for the Fitbit Air. This is a great first step. Dbrand’s Pulse band for the Fitbit Air is available on the company’s website, starting today. Buy the Dbrand Pulse band for Fitbit Air FTC: We use income earning auto affiliate links. More.