Crypto Campaign Attribution: A 5-Step Implementation Guide for Web3 Teams

Key Takeaways Crypto campaign attribution links offchain marketing touchpoints to onchain events using wallet addresses as persistent identifiers, producing tamper-proof records that cannot be retroactively altered. Attribution windows must be extended beyond standard Web2 timeframes to account for crypto users' longer research and consideration cycles before completing a first onchain action. Identity fragmentation across multiple wallets is the primary attribution challenge, requiring walle...