Cristiano Ronaldo plans €60 million Paris hotel with 210 rooms by 2027

Cristiano Ronaldo (Getty Images)Cristiano Ronaldo's ambitions had stretched far beyond the football pitch, and his growing hotel business offered a clear example. While the Portuguese superstar continued his playing career, his Pestana CR7 brand had already established a presence in five major destinations. Its next expansion was planned for Paris, where a €60 million hotel project was expected to bring another high-profile property into the portfolio in 2027. The development also showed how Ronaldo had turned his global sporting fame into a long-term business venture, one that did not depend entirely on his performances or playing career.Cristiano Ronaldo's Pestana CR7 hotel empire had reached five destinationsRonaldo's hotel partnership with Portugal's Pestana Hotel Group began in 2015. The first Pestana CR7 property opened in Funchal, Madeira, in 2016, close to the footballer's hometown. A Lisbon hotel followed in the same year, giving the brand its first two locations.The business later expanded beyond Portugal. Properties opened in Madrid and New York in 2021, followed by Marrakech in 2022. By 2026, the partnership had five operating hotels across four destinations: Funchal, Lisbon, Madrid, New York and Marrakech.The venture was structured as a 50-50 partnership between Ronaldo and the Pestana Group. While the footballer brought his CR7 identity, public profile and investment to the project, Pestana handled the hotel operations and management.That arrangement allowed Ronaldo to take part in the hospitality business without having to manage its daily operations himself. It also helped the brand reach travellers looking for modern city hotels with a strong sports and lifestyle identity.Paris hotel project added a €60 million expansion to Ronaldo's portfolioThe planned Paris property represented the next major step for Pestana CR7. The hotel was expected to become the brand's sixth location when it opened in 2027.The development was part of the Austerlitz A7/A8 project in the French capital, near Gare d'Austerlitz. It was designed as a four-star property with 210 rooms, making it the largest hotel in the CR7 collection by room capacity.The €60 million project was also expected to feature a landscaped rooftop, a swimming pool and a bar open to the public. Its location in Paris offered the brand access to one of the world's most visited cities and a major international tourism market.The expansion came as the Pestana CR7 partnership marked its 10th anniversary in 2026. What began with a single hotel in Madeira had developed into an international hospitality brand.For Ronaldo, the Paris project added another long-term commercial venture to a portfolio that had grown well beyond football. Even as questions about the later stages of his playing career continued, his hotel business had already been building a presence that could continue independently of his time on the pitch.