Chipotle’s ridiculously oversized bag can carry enough food to feed your entire family

Chipotle Mexican Grill has debuted a 3-foot-wide, 170-liter (45-gallon) bag that serves as both a bold fashion statement and a marketing stunt that exemplifies the creative style of its chief brand officer, Fernando Machado. Within the span of just seven weeks, Machado has rolled out three creative campaigns that point to a buzzier, more social media-friendly approach that intends to lure diners to the brand’s 4,200 restaurants. On Tuesday, the company debuted its “Big Ass Chipotle Bag,”...