Britain’s biggest used motorbike seller closes down after collapsing into administration with £18.3m loss

EUROPE’S largest used motorbike dealership has closed down after the company collapsed into administration. The business has shuttered its six in-person sites and online store, despite selling more than 15,000 bikes a year at its peak. SuperBike Factory has officially ceased trading after the company collapsed into administration Credit: Superbike The company was known as one of Europe’s largest used motorbike retailers (stock photo) Credit: Wirestock SuperBike Factory has officially closed down after the Macclesfield-based company revealed it had fallen into administration. A Notice of Intention to Appoint an administrator was filed by the motor business on July 17, and news of the appointment was announced on July 20. Sign up for The Sun newsletter Thank you! It was announced that the business would stop trading immediately, shutting its doors after 16 years. Before the closure was confirmed, the company warned that trading was at “risk” owing to the cost of living crisis and weak consumer confidence. Around 273 staff members were made redundant at the time of its collapse, however a small number of employees have been retained to support the sale of assets. A statement on the company’s website read: “On July 20 2026, Michael Lennon, James Saunders and Robert Halliday of KR8 Advisory Ltd were appointed as Joint Administrators of Superbike Factory Group Limited and Superbike Factory Limited (“the Companies”) pursuant to the provisions of the Insolvency Act 1986. “The Companies have ceased to trade with immediate effect. “All enquiries regarding the Companies or the Administration, including those from customers, should be directed by email to SBF@kr8.co.uk. Most read in Motors “The affairs, business and property of the Companies are being managed by the Joint Administrators, who act as agents of the Companies and without personal liability.” Founded in 2010 by entrepreneurs Scott Behrens and James Watson, SuperBike Factory would buy and resell motorbikes through both an online and in-person stores. Its flagship Macclesfield site is one of the largest indoor motorbike showrooms in Europe. Five other sites were located across the UK, in Donnington Park, Bradford, Bristol, Milton Keynes and Crawley. The company had relationships with more than 500 UK dealers and over the course of its operations, became known as “Europe’s largest buyer, seller, and financier of motorbikes”. Alongside the second-hand sales of bikes, the company also launched a financial arm, called SuperBike Loans, positioning itself as the UK’s leading motorcycle finance broker. In 2023, the group was bought by private equity investor Endless’s SME fund Enact. In a statement to The Sun, joint administrator Rob Halliday said: “Approximately 273 employees have been affected by the appointment, and our immediate priority is to support employees through the redundancy process, including assisting them with claims to the Redundancy Payments Service, while securing and safeguarding the Company’s assets for the benefit of creditors. “We are reviewing the financial situation and will be contacting sellers andcustomers over the course of the coming days with instructions as to next steps.” SuperBike Factory had over 19,000 reviews on Trustpilot and was rated a 4.6/5. Customers highly recommended the “amazing service” and “knowledgeable staff”, with many calling the buying process “smooth”, “seamless” and “easy”. Comment now