Boots has gone from Barry M and No17 to Jo Malone and I’m obsessed

Boots has gone from Barry M and No17 to Jo Malone and I’m obsessed | Junior Publisher Published August 4, 2026 12:19pm Updated August 4, 2026 12:19pm Boots just proved how far its beauty offering has come. (Picture: Metro/Jo Malone London/Boots) Metro journalists select and curate the products that feature on our site. If you make a purchase via links on this page we will earn commission – learn more Boots has just unlocked a core memory for me, and one I think you’ll want to know about. Growing up, a trip to Boots was never simply ‘a trip to Boots’. I’d head in for one thing, whether that was toothpaste, shampoo, those face cotton pads or tampons, and somehow leave clutching my plastic bag, containing a ‘girl haul’ of Barry M Dazzle Dusts, Boots No17 blushers and Maybelline mascara. Not to mention whatever beauty products had caught my eye along the way. It was practically a rite of passage, right? Fast forward to today, and while my beauty wishlist may have evolved somewhat, Boots has come along for the ride too. The high street favourite has spent the last few years seriously elevating its beauty offering, introducing everyone from Charlotte Tilbury to P.Louise, and now it’s welcoming another iconic British name to its shelves: Jo Malone London. Christmas shopping just became that bit easier… (Picture: Metro/Jo Malone London/Boots) In what feels like another major milestone for Boots’ beauty transformation, Jo Malone London is now available in 39 Boots stores nationwide as well as online at Boots.com, making it accessible in more locations across the UK than through any other retailer. Ask Metro Use AI to go deeper into the stories you care about – powered by Metro and trusted publications. For fragrance lovers, this is huge news. Long associated with understated luxury, elegant gifting and those impossibly chic cream-and-black boxes, Jo Malone London has built a cult following thanks to its distinctive fragrances and quintessentially British identity. Now shoppers can browse some of the brand’s most-loved scents while picking up their everyday essentials, proving just how far Boots has come from being solely a destination for dry shampoo and paracetamol. Among the hero fragrances available are the endlessly popular Lime Basil & Mandarin and English Pear & Freesia colognes, alongside the highly anticipated new Sea Salt & Bergamot scent, which is already generating plenty of excitement among fragrance fans. How CUTE is this little guy? (Picture: Metro/Jo Malone London/Boots) The partnership comes as demand for luxury beauty continues to soar, with Boots reporting significant customer interest in the brand. And it makes perfect sense. The retailer has quietly become one of the UK’s most exciting beauty destinations, blending affordable high-street favourites with premium and prestige names all under one roof. For those who love discovering a new signature scent, Boots customers will also have access to trained beauty specialists, offering expert fragrance advice to help shoppers navigate the world of scent layering, gifting and personal fragrance choices. Jo Malone London launching into Boots means we have one more thing to save our Advantage Card Points for… (Picture: Metro/Jo Malone London/Boots) There’s even an added perk for anyone tempted to treat themselves. Customers who purchase a 100ml bottle of either the new Sea Salt & Bergamot or the bestselling Wood Sage & Sea Salt cologne online or in selected Boots stores will receive an exclusive gift-with-purchase while stocks last, including a limited-edition sea monster keyring and a 9ml Wood Sage & Sea Salt cologne. How cool is that? Best know that’s the first thing going into my blue shopping basket. The launch is the latest step in Boots’ impressive beauty glow-up. A retailer once synonymous with Saturday afternoon Barry M shopping sprees and those iconic No17 counters is now rubbing shoulders with some of the biggest names in luxury beauty. Honestly? Teenage me, proudly carrying a basket overflowing with Barry M nail varnishes and impulse purchases, would never have believed I’d one day be able to pick up a bottle of Jo Malone London alongside my meal deal. And yet, here we are. Jo Malone London will be available in the following 39 Boots stores Battersea Power Station (Boots Beauty) Belfast Donegall Place Birmingham Bullring Bristol CabotCircus (Boots Beauty) Brighton North Street Bristol Cribbs Causeway Bournemouth Castle PointCardiff Queen Street Chester Broughton Dartford Bluewater Derby Derbion Dudley Merry Hill Edinburgh Fort Gateshead Metrocentre Glasgow Fort Hull St Stephen’s Leeds Trinity Leeds White Rose Leicester Fosse Park Lisburn Sprucefield Liverpool Clayton Square London Brent Cross London Broadgate Circle (Boots Fragrance) London Covent Garden London Stratford London White City Manchester Market Street Manchester Trafford Centre Milton Keynes Crown Walk Newcastle Eldon Square North Shields Silverlink Nottingham Victoria Centre Oxford Cornmarket Street Plymouth Drake Circus Sheffield Meadowhall Solihull Sears Stockton-on-Tees West Thurrock Lakeside York Coney Street Follow Metro across our social channels, on Facebook, Twitter and Instagram Share your views in the comments below Arrow MORE: From Maebe to Boots and H&M – here’s everything a shopping expert is buying this weekend Arrow MORE: Boots £55 beauty box includes £265 worth of products – saving shoppers 79% Arrow MORE: Banana is the surprise fragrance trend set to dominate summer Puzzles Newsletter Get your favourite puzzles when they are ready to play on the website sent directly to you every day and track your daily streak!