Big tobacco uses cigarette playbook to help sell ultra-processed foods, journal reveals

A recent issue of the American Journal of Public Health highlights disturbing parallels between the marketing strategies used by big tobacco companies to sell cigarettes and their tactics to promote ultra-processed foods (UPFs). The report reveals that these companies have adopted similar deceptive and manipulative marketing techniques, targeting children with products like Lunchables. This raises serious concerns about public health, as these strategies are designed to exploit vulnerabilities and normalize unhealthy eating habits, mirroring the devastating effects seen with tobacco. The findings underscore the urgent need for stricter regulations on food marketing to protect public health.