Apple's Siri Boss May Leave - Here's Who Could Take Over

Mike Rockwell "continues to seriously consider stepping down" as Apple's vice president of Siri engineering and could leave the company altogether next year, according to Bloomberg's Mark Gurman. Gurman described the potential move as a major blow to Apple. If Rockwell departs or moves to another role, responsibility for Siri would likely fall to one of two people. Amar Subramanya is a Google veteran hired last year to shore up Apple's AI efforts, and Sebastien Marineau, a deputy to software chief Craig Federighi, leads the teams integrating AI into iOS. Marineau is seen by some inside Apple as a possible eventual successor to Federighi himself, and as someone "more all-in on the AI revolution." As for Rockwell, he created the Vision Pro, before being put in charge of Siri's turnaround, but only after "an embarrassing two-year delay," said Gurman. Reports of him weighing an exit from Apple first surfaced in April. Hair Force One, however, isn't going anywhere, it seems. A succession to Federighi remains "a distant prospect," reckons Gurman. Federighi "maintains a firm grip" on Apple's software engineering organization and "has done little to prioritize succession planning or establish a clear path for a successor," according to his sources. Gurman adds that Federighi, who has led the organization for more than a decade, has given no indication that he is among Apple's senior leaders considering an exit in the coming years. Popular StoriesMark Gurman: Apple Made 'Major Mistake' With iPhone Duo Pre-OrdersDespite knowing that the iPhone Duo would face "severe supply constraints" due to manufacturing challenges, Apple chose to begin iPhone Duo pre-orders on Friday instead of waiting until it had more inventory ready, according to Bloomberg's Mark Gurman. In his Power On newsletter today, he called this decision a "major mistake." "Let me cut to the chase: Apple made a major mistake here," he...New Apple TV 4K Announced With A19 Chip, Updated Siri Remote, MoreTuesday October 13, 2026 6:08 am PDT by Joe RossignolApple today announced the fourth-generation Apple TV 4K, with key features including an A19 chip, Siri AI support, an updated Siri Remote that has Find My support with Precision Finding, built in far-field microphones, support for surround sound with four HomePods in front and rear pairs, and more. The A19 chip in the new Apple TV 4K delivers up to 50% faster CPU performance and up to twice...Apple Now Inviting Media to October 28 'Launch Experience'Apple has begun inviting selected members of the media to a product launch experience in Los Angeles on Wednesday, October 28, according to Bloomberg's Mark Gurman. In a post on X, Gurman described the gathering as an "all-day product launch experience" for touchscreen MacBooks, a new iPad mini, and Macs equipped with M6 chips. Gurman previously reported that Apple would introduce the...