Apple’s Music Hall signals a bigger strategic plan

Why would Apple launch a concert venue? This is the question I’ve been asking myself since it inaugurated its Apple Music Hall, nestled underneath its U.K. headquarters at London’s Battersea Power Station, in late September. Not just any performance space, this intimate 600-person, 48-speaker hall features Apple’s Spatial Audio technology, which uses Dolby Atmos and dynamic head tracking to turn flat stereo sound into a three-dimensional, 360-degree experience. To my eye, the Music Hall i...