Apple starts offering free 4K upgrades for purchased TV shows

Apple is now offering free 4K upgrades for previously purchased TV shows on its Apple TV app, expanding on its 2017 initiative to upgrade movies to 4K. This move enhances the viewing experience for customers who bought older content, aligning with the company's commitment to high-quality media. It also underscores Apple's strategy to maximize the value of its content library and ensure its platform remains competitive with streaming services that already offer 4K content. This upgrade could attract more users to the Apple TV app, especially those who value high-definition quality.