I'm a shopping writer and I've scoured all the retailers participating in the August Afterpay Day sale — here are the best 57 deals I've found on Day 1

(Image credit: Future / Afterpay) Bargain shoppers, get your wallets ready! It's officially Afterpay Day 2.0!Yes, you read that right — 2026's second Afterpay Day sale has officially kicked off today, Thursday, August 13, and runs through to Sunday, August 16 at 11:59pm AEST. There are deals aplenty from some of the best Aussie retailers, including Amazon, Myer, The Good Guys and more, with prices slashed across their inventories. Better yet, even some of the top-rated brands are holding their own Afterpay Day sales, like Crocs, SharkNinja and Dyson.I've been tracking Afterpay Day sales for the past few years now, and this August sale is looking very, very enticing indeed. Afterpay Day typically delivers excellent deals on the latest tech, beauty, fashion, homewares, fitness, gaming, home entertainment, appliances and more.I will be highlighting the best deals as they appear below, but if you're after a shortlist of the 10 best Afterpay Day deals, I've got you sorted too. I'll be constantly updating this page, so feel free to pop back every once in a while to shop the latest deals. Happy shopping!Afterpay Day 2026: Retailer quicklinksAmazon: not Afterpay Day official, but regular deals availableAdore Beauty: up to 40% off over 200 beauty brandsAppliances Online: deals on white goods, appliances and TVsBig W: shop 30% off small appliances at Big W's online storeBreville: save 10% on orders using our exclusive Breville coupon codeDe'Longhi: free gifts with select coffee machinesDyson: save up to AU$600 on select Dyson products and extra savings with exclusive code FUTURESAVE5eBay: knock 20% off orders using eBay PlusHP: up to 50% off computers and accessoriesJB Hi-Fi: hot new deals on appliances, TVs and moreKogan: slice up to 60% off during Kogan's Afterpay Day saleKleva Range: up to 35% off sitewide and free gifts with minimum spendKitchenAid: savings on popular stand mixers and other kitchen appliancesLenovo: up to 40% off PCs, laptops, 2-in-1s and moreLovehoney: score up to 60% off storewideMwave: up to 50% off in the Afterpay Day saleMyer: Mid Season Sale now on, with up to 50% offNew Balance: save up to 30% on selected styles at New BalancePlatypus Shoes: shop an extra 20% off the biggest brands at PlatypusSamsung: view the latest offers on Galaxy devices, TVs and moreSecretlab: up to AU$159 off chairs and office furnitureSony: cashback deals on cameras and lensesSteelcase: 20% off storewide + 25% off Series 2 chairThe Good Guys: look out for Price Beat options across a range of tech The Iconic: up to 20-30% off storewide during The Iconic's Afterpay Day salePhones and powerbanksTelevisionsLaptops and tabletsAudio and wearablesHome securityKitchen appliancesCoffee machinesHome appliancesPersonal careFitness and fashionFAQsWhat is Afterpay Day?Afterpay Day is a bi-annual shopping event involving Aussie retailers that support Afterpay's 'buy now pay later' service. The event has grown in popularity over the years, with thousands of retailers across Australia now taking part in the bargain bonanza.Although the event is named after Afterpay, many of the deals on offer during the sale period do not require you to use the service in order to save. Afterpay Day deals are wide in scope, with thousands of brands discounted in numerous categories. These include tech, fashion, beauty homewares, travel, appliances and more.When is Afterpay Day in 2026?The August Afterpay Day sale will take place from Thursday, August 13 to Sunday, August 16. However, some brands have kick-started the deals party early by launching sales ahead of time. Regardless, most discounts will last through the wee hours of Sunday night. Follow Tom's Guide on Google News and add us as a preferred source to get our up-to-date news, analysis, and reviews in your feeds. Get instant access to breaking news, the hottest reviews, great deals and helpful tips. Lucy Scotting is a staff writer for Tom’s Guide Australia, primarily covering lifestyle, streaming and internet-related news. Lucy started her career writing for HR and staffing industry publications, with articles covering emerging tech, business and finance. In her spare time, Lucy can be found watching sci-fi movies, working on her dystopian fiction novel or hanging out with her dog, Fletcher.