Apple Shares Fall After News of iPhone 18 Pro Order Cuts

Apple shares fell more than 2.5% in early trading today in response to Nikkei Asia's report that the company is cutting iPhone 18 Pro component orders due to weaker-than-expected demand. October orders were reportedly reduced by at least 15%, with higher memory costs and $100 price increases weighing on demand.Popular StoriesApple Event Live Blog: iPhone Duo, iPhone 18 Pro, and MoreWednesday September 9, 2026 9:10 am PDT by Jordan GolsonApple's "Surprise and Shine" event kicks off today at 10:00 a.m. Pacific Time, where we're expecting to see the foldable iPhone Duo, the iPhone 18 Pro and Pro Max, Apple Watch Series 12 and Ultra 4 models, new AirPods 5 earphones, and perhaps some other announcements. Apple is providing a live video stream on its website, on YouTube, and in the company's TV app across various platforms. We...Apple Says iPhone 18 Pro Max Sold in U.S. Differs in One WaySaturday September 12, 2026 3:27 pm PDT by Joe RossignolAs noted by Nicolas Lellouche, who writes for the French tech website Numerama, Apple has updated its tech specs pages for the iPhone 18 Pro and iPhone 18 Pro Max to clarify which models are equipped with its new C2 cellular modem and where. Apple now says the iPhone 18 Pro has a C2 modem worldwide, while the iPhone 18 Pro Max uses the chip in every country except for the U.S. According...Apple Announces iPhone 18 Pro and iPhone 18 Pro MaxWednesday September 9, 2026 10:12 am PDT by Joe RossignolApple today unveiled the iPhone 18 Pro and iPhone 18 Pro Max, which look very similar to the iPhone 17 Pro models but have several upgrades. iPhone 18 Pro sticks with a 6.3-inch display, while the iPhone 18 Pro Max sticks with a 6.9-inch display. As was widely rumored, both devices have a smaller Dynamic Island that can show up to three Live Activities at once. Built using TSMC's latest...