Anchor enterprise innovation in purpose, not pressure

The enterprise technology market right now is fast and loud. Every week brings a new acronym, a new vendor promise, a new “must-have” capability. And for leaders navigating this environment, the noise creates a specific kind of pressure—the pressure to move, even when it’s not clear where you’re headed. I get it, believe me. I’ve seen this happen before. The instinct to keep pace is strong, especially when your competitors seem to be sprinting. Urgency without a strategic fr...