An Editor’s Guide to Shopping Black Friday Apple Deals—Including Which to Buy Now

I’ve been tracking prices on Apple’s most coveted devices for years, and Black Friday remains one of the best times to shop tech deals. Even a month out from the official holiday, I’m impressed to see so many discounts across the board—everything from 20% off the AirPods Pro 3 to 15% off the MacBook Pro.Shop Early Black Friday Apple DealsMost products are still hovering above their record-low prices, so it’s worth waiting until the official sale if you want the best deals possible. The one deal I do recommend jumping on right now? The second-generation AirTag is just $23 right now, which is its lowest price of all time. I don’t expect this deal to drop much lower during Black Friday, so I’d add it to cart early before it sells out. I have a few AirTags myself, and they’re handy for holiday travel—and happen to make great gifts.Jump to:Best AirPods DealsBest iPad DealsBest Apple Watch DealsBest MacBook DealsBest Apple Accessory DealsBest AirPods DealsExpert tip: At $199, the AirPods Pro 3 are already cheaper than last year’s Black Friday deal, though they dropped as low as $169 during June Prime Day. AirPods Max 2 headphones are currently $100 off, but I’m optimistic they’ll drop lower during the official sale, if you’re willing to wait. And the AirPods 4 with noise-cancelling are the steepest deal at 34% off, but they keep fluctuating in and out of stock.Best iPad DealsExpert tip: The best early iPad deal up for grabs is $50 off the 11-inch model—though it dropped down to a record-low $274 during last year’s Black Friday sale. And even though you can score $85 off the 13-inch iPad Pro and $30 off the iPad Mini right now, both deals were significantly steeper last year. If you’re willing to gamble, it may pay off to wait a few more weeks.Best Apple Watch DealsExpert tip: There’s only one Apple Watch on sale right now—the Apple Watch Ultra 3 at its lowest price—but watch this space. During October Prime Day, I saw the Apple Watch SE 3 drop below $200, and I expect a similar (or better!) discount during Black Friday.Best MacBook DealsExpert tip: I found early MacBook deals across several of Apple’s most popular models, including $300 off the 2026 MacBook Pro and $200 off the 13-inch and 15-inch 2026 MacBook Air. That said, none of these laptops have hit record-low prices quite yet, so you stand to save more money if you wait.Best Apple Accessory DealsExpert tip: Last but not least, I spotted some gems in the accessories department. At $23 for one or $70 for a four-pack, the AirTag is on sale for its lowest price ever (and makes for a great holiday gift). Plus, you can save over 20% on the Apple Pencil, and USB-C charging cable.