Alicia Keys and Swizz Beatz Launch Auction Royalty Program with Bonhams

Alicia Keys and Swizz Beatz Launch Auction Royalty Program with Bonhams

SummaryThe Dean Collection, headed by Alicia Keys and Swizz Beats, is launching a collaborative artist royalty program with Bonhams auctionsA new model for secondary market sales, the program allows sellers to allocate a percentage of proceeds to the artist and Bonhams will match the shareThe program was designed to help living artists have a stake and benefit from the resale of their work, and is the first art auction royalty mechanism of its kind in the U.S. Swizz Beatz and Alicia Keys are her...

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