AI may be killing influencer’s power over what you buy

From what wool coat to buy ahead of the winter season, to what home appliance is a must-have, consumers have increasingly become reliant on influencers on their social media feeds recommending them their latest purchases. That is, until AI entered the room. According to a recent survey by global research firm Gartner, 35% of consumers looking for shopping recommendations are relying less on influencers than before, as AI-generated content becomes more widespread across platforms. The survey w...