7 Best Early Black Friday Mattress Deals, Vetted by AD (2026)

7 Early Black Friday Mattress Deals to Shop Before the Holiday RushBrands like Saatva, Casper, and Purple are already offering hundreds off AD-tested beds“I decided to make the flower lamp as an experiment and then wasn’t sure if it would just be too fragile and absurd for anyone to live with, so I’ve never made another one,” admits artist Genesis Belanger of the bedroom in her Brooklyn brownstone.Photo: Meghan MarinBlack Friday isn't until November 27, but that hasn't stopped mattress brands from getting a head start on the holiday savings. If your current mattress has seen better days or you're waking up with more aches than you went to bed with, there's no need to wait until a designated shopping day to get a great deal on an upgrade. Savings are available right now.Brands like Saatva, Casper, Purple, and Birch are already offering early discounts on everything from hotel-worthy innerspring mattresses to cooling hybrids and organic options. Whether you're a side sleeper in need of a little extra cushioning for your hips and shoulders or someone who prefers a firmer, more supportive surface, there's something worth considering before the holiday rush kicks into high gear.Below, you'll find seven AD-tested mattresses, complete with reviewer insights, standout features, and details about the current promotion. Get ready to find your next bed without losing sleep over the price tag.Our Top Picks:Best Luxury Mattress Deal: Saatva Classic MattressBest Mattress-in-a-Box Deal: PurpleFlex MattressBest Cooling Mattress Deal: Casper Snow MattressBest Natural Latex Mattress Deal: Birch Natural MattressBest Customizable Mattress Deal: The WinkBedBest Pressure-Relieving Mattress Deal: Nolah EvolutionBest Firm Organic Mattress Deal: My Green Mattress Natural Escape Organic MattressBest Luxury Mattress Deal: Saatva Classic MattressSaatva Classic MattressSaatva is giving shoppers who have “luxury mattress” on their Black Friday wish list a head start on savings. The brand is taking over $400 off its popular Classic queen. Designed to deliver hotel-worthy comfort at home, the innerspring mattress features a dual-coil construction; a plush, three-inch Euro pillow top; and targeted lumbar support that helps promote spinal alignment. It also comes in three firmness options—plush soft, luxury firm, and firm—making it a versatile choice for different sleep positions. Reviewer Erin Kaplan, a combination side-and-stomach sleeper, praises the mattress's supportive feel, durability, and temperature regulation. “Overall, I get a better night’s sleep on a more consistent basis since I switched mattresses,” she says. Complimentary white-glove delivery, a 365-night sleep trial, and a lifetime warranty round out the perks of this high-end buy.Best Mattress-in-a-Box Deal: PurpleFlex MattressPurpleFlex MattressSelecting a firmer mattress doesn't mean you’re opting for less comfort. That’s especially true with the original PurpleFlex bed-in-a-box, currently $100 off ahead of Black Friday. Unlike traditional memory foam beds, the PurpleFlex features a two-inch GelFlex Grid designed to relieve pressure while maintaining a supportive, responsive feel. Beneath that layer, a durable foam base provides stability, making the eight-inch mattress especially appealing to back and stomach sleepers who prefer sleeping on top of their bed rather than sinking into it. AD tester Chapin Rockwell particularly likes the firm construction, reporting “less back pain and stiffness” after switching to the PurpleFlex.Best Cooling Mattress Deal: Casper Snow MattressCasper Snow Hybrid MattressWe’ve all been there: You toss and turn, flip your pillow looking for cool relief, and feel disappointed when you find nothing of the sort. If you tend to overheat easily, Casper's early Black Friday sale could be your chance to finally get a less sweaty night's sleep. Designed to keep nighttime overheating at bay, the mattress uses Casper's Snow Technology, which combines a pleasantly crisp QuickCool cover, phase-change material designed to absorb and disperse heat, and aluminum graphite HeatDelete bands that help draw excess heat away from the body. The mattress’s zoned memory foam and supportive springs also provide cushioning and spinal support without the overly plush sensation of an all-foam mattress. After testing the Snow Hybrid, contributor Kate McGregor describes its feel as "squishy when I lay down," while noting that the foam doesn't make getting out of bed difficult. She also loves its motion isolation and cooling qualities, although there were some lingering off-gassing smells after unboxing. Really, the only hot thing about this bed is its early Black Friday Deal: the sale offers over $800 off the queen-sized hybrid mattress, making now a great time to buy.Best Natural Latex Mattress Deal: Birch Natural MattressBirch Natural MattressTo make your bedroom a little more environmentally conscious, consider starting with the Birch Natural Mattress, a medium-firm hybrid model that’s free of polyurethane foam, fiberglass, formaldehyde, and pesticides. Instead, it’s made from natural and organic materials, including breathable organic cotton, natural wool, and organic latex that’s certified by the Global Organic Latex Standard (GOLS), breathable organic cotton, and natural wool. Individually wrapped steel coils provide responsive support, while the latex offers gentle contouring (as opposed to the sinking feeling you might get from memory foam). Contributor Zoë Sessums was particularly impressed by the mattress's balance of softness and firmness, calling its feel "Goldilocks perfection." Birch Natural also features reinforced sides for additional stability that you’ll enjoy as you sit on the edge of your bed to put on your shoes. Free shipping, a 365-night sleep trial, and a limited lifetime warranty add even more appeal to the brand’s early holiday sale, which takes 25% off sitewide, bringing the queen-size Birch Natural Mattress down to $1,399 from $1,865.Best Customizable Mattress Deal: The WinkBedThe WinkBedThe WinkBed is a luxury hybrid mattress that caters to your preferred sleeping style, and it’s currently 30% off as part of the brand’s Veterans Day sale. What makes the WinkBeds particularly versatile is its four firmness options: Softer, Luxury Firm, Firmer, and Plus (the last level, Plus, is designed for sleepers who need additional support). Beneath its plush yet supportive Euro pillow top, pressure-relieving gel foam and individually wrapped coils work together to provide cushioning, targeted support, and motion isolation. A moisture-wicking Tencel cover also helps promote a cooler sleeping environment. But don’t just take WinkBeds’ word for it. Contributor Mark Burka notes that the mattress "provides strong edge support and wicks away heat," two features that help distinguish it from other hybrids. Moreover, it also comes with free shipping, a 365-night sleep trial, and a lifetime warranty, offering plenty of time to determine whether it's the right fit for you.Best Pressure-Relieving Mattress Deal: Nolah EvolutionNolah EvolutionSide sleepers searching for a more supportive night's rest should put shopping Nolah's early Black Friday sale at the top of their shopping list. Shopping editor Audrey Lee, who tested an earlier iteration of the Evolution, praises its high level of comfort and cooling abilities. “I found this design’s contouring quality top-tier for pressure relief, but I still had ample support thanks to the coils,” she says. The brand is currently taking 35% off its mattresses, bringing the queen-size Evolution from $2,277 down to $1,480. Designed to cushion sensitive pressure points without sacrificing support, the luxury hybrid combines responsive AirFoam Luxe, individually wrapped coils, and targeted lumbar support to help keep the spine aligned. Shoppers can choose among Plush, Luxury Firm, and Firm options, all of which can accommodate an optional GlacioTex cooling pillow-top upgrade for additional cushioning and temperature regulation. A 365-night sleep trial, free shipping, and a limited lifetime warranty make the early holiday deal even sweeter.Best Firm Organic Mattress Deal: My Green Mattress Natural Escape Organic MattressMy Green Mattress Natural Escape Organic MattressHandcrafted in Illinois, this mattress combines three inches of GOLS-certified organic Dunlop latex for a breathable, responsive sleeping surface with organic cotton and wool that’s certified by the Global Organic Textile Standard (GOTS). (That’s a third party verification that ensures the organic origin and processing of the materials used in the bed.) The Natural Escape’s individually pocketed coil system features seven zones of targeted lumbar support, making the mattress a strong contender for shoppers who prefer a firmer surface. "I feel super supported," notes contributor Kristi Kellogg of her experience testing the Natural Escape. She also has zero back pain while sleeping on it and appreciates the straightforward delivery and setup process: It arrives compressed in a box and includes free shipping and returns, a 365-night sleep trial, and a 20-year warranty. Need another reason to consider making the switch? My Green Mattress is currently taking 10% off orders during its Go Green Sale, with the Natural Escape Organic Mattress queen going for $1,829, down from $2,079.Jacorey Moon has a penchant for storytelling with a B.B.A in Marketing from Valdosta State University and an M.A. in Magazine, Newspaper, and Online Journalism from Syracuse University. He is a seasoned writer and editor in the fashion, home, and commerce spaces, having bylines at titles such as Esquire, Good ... 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