You've probably heard of looksmaxxing, but what about mummymaxxing?

The trend of mummymaxxing, a term for optimizing one's motherhood through social media, is gaining attention as a modern twist on the long-standing pursuit of self-improvement. While looksmaxxing focuses on physical appearance, mummymaxxing involves curating a perfect motherhood image, often leading to unrealistic standards. Experts warn that this can contribute to mental health issues, as it pressures mothers to maintain an idealized version of parenting, which may not be achievable or healthy. The phenomenon highlights how social media shapes our perceptions of success and happiness, raising concerns about its impact on real-life well-being.