Your AI tools should be working together better

No one buys a dishwasher on Tuesday, then wakes up Wednesday thinking: “You know what I could really use? Another dishwasher.” But that’s essentially how many e-commerce systems still operate. A shopper may spend weeks researching dishwashers—visiting a retailer’s website, using the mobile app, and eventually going to their local store to narrow down the options in-person—before making the big purchase. Yet the next day, they return to the website, or open an email or text from the retaile...