SEOUL/TOKYO – When Japanese entrepreneur Moe Kasugai was a student at Seoul’s Yonsei University, she was struck by how some of the prestigious South Korean college’s brightest graduates struggled to land a job.So in 2019, she launched a service to connect South Korean job seekers with Japanese employers.“I was surprised that they couldn’t find a job because they were so smart,” the 35-year-old said in Seoul at a two-day job fair organised by KOREC, her start-up, in July. “Many could speak Japanese, so I thought it might be better for them to go to Japan. I wanted to help.”South Korean youth face a chronic shortage of desirable entry-level jobs as big-name employers such as Samsung prefer to hire experienced workers and many older people remain in their jobs.In ageing Japan, meanwhile, companies are struggling to fill positions in large graduate schemes offering structured training to those taking the first step in their careers.In a sign of the growing demand – and despite average salaries now being slightly higher in South Korea than in Japan – South Korea’s Wanted Lab and Japan’s LAPRAS, both of which specialise in tech talent placement, in 2026 launched similar services to KOREC, joining early mover Mynavi.The South Korean capital has also hosted at least three Japan-focused job fairs in 2026, with hiring companies such as Canon Imaging Systems and industrial automation group Azbil.According to the latest monthly data for June, South Korea’s youth unemployment rate was 7 per cent, while Japan’s overall rate was 2.5 per cent.While the vast majority of foreigners with work visas in Japan hold blue-collar jobs, the 80,000-plus South Koreans working in the country commonly fill professional roles in sectors such as retail, information technology and game development, according to the Korea Labor Institute.The Human Resources Development Service of Korea recorded 2,257 young South Koreans taking jobs in Japan in 2025 through government-backed programmes, marking a 47 per cent jump from 2024 and making Japan their top destination for working overseas. For the US, the figure dropped 29 per cent.South Korean talent fills Japanese gapsDespite a sometimes fractious relationship between the two democracies, mostly over Japan’s past colonial rule of Korea, it is not only in employment where ties are growing.In 2025, marriages between South Korean men and Japanese women jumped 26 per cent from 2024 to double the number in 2020, while South Korean women marrying Japanese men surged 29 per cent despite a flat overall international-marriage market, according to South Korea’s statistics agency.A record number of South Koreans have visited Japan in 2026 and now account for the country’s biggest group of inbound tourists.“Most people I know who are looking for jobs in Japan already had an interest in living there,” said college student Kim Si-hyeon, who was among the more than 100 job seekers at the KOREC-hosted event.Many, like Kim, are drawn to the prospect of receiving on-the-job training at a Japanese company – something South Korean firms do not typically offer fresh graduates.“South Korean companies tend to prefer experienced workers, while Japanese companies still recruit new graduates,” the fourth-year Japanese studies student at Dongguk University said, adding that she was looking for work in IT or artificial intelligence.Lee Chang-min, a professor at Hankuk University of Foreign Studies, said the South Korean labour pool was especially attractive for Japanese companies.“In terms of language and culture, the quality of South Korean candidates is overwhelmingly high. There aren’t many foreign applicants who can use Japanese at the level required for actual work,” he said.Tomoya Hattori, head of Japanese consultancy Energize, said he was not so concerned about the nationality of those he recruited, but said he found South Korean candidates’ competitiveness, speed and diligence appealing.“If there’s a good candidate, we want to hire that person,” he said at the job fair.Challenges in retentionHiring foreign talent also presents challenges for Japanese companies, however. Many South Koreans like to switch jobs for career advancement and better pay, KOREC’s Kasugai said, creating problems with retention in Japanese firms, which are more used to lifetime employment.“It’s definitely a stumbling block for Japanese companies,” she said. “Still, young Japanese people are job-hopping more and more these days, so I think Japanese companies’ understanding will eventually adjust.”The risk of a foreign worker leaving is particularly high if training takes a long time, there are limited opportunities to apply skills beyond a narrowly defined company role, and promotion is slow, Hankuk University’s Lee said.But for Kasugai, who once considered a career as a diplomat and speaks flawless South Korean, the placements serve a deeper purpose: an opportunity to forge cross-border understanding.“When (South Korean) people go there and work, exchanges begin with Japanese colleagues who may never have had a South Korean friend or known much about South Korean culture,” she said. “That’s something a private company can help create.” REUTERS
Young South Koreans look for jobs in Japan as they struggle to find work at home
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