Young investors trust AI more than what they see on TV or hear from celebrities, FCA research shows

See more This is Money on Google - save us as a Preferred Source Updated: 02:46 EDT, 27 August 2026 Young investors trust AI more than TV or celebrities when thinking about where to put their money, research by the City watchdog has found.A poll by the Financial Conduct Authority (FCA) of 18-40 year olds showed 56 per cent trust AI tools.That compares with 47 per cent who trust what they learn from television and radio and 46 per cent from what they read in newspapers, while 29 per cent trust social media influencers. Young investors trust AI more than what they hear from celebrities, research foundMany expect to rely on AI even more over the coming year. And nearly half mistakenly believed that AI-generated financial information is regulated.Lucy Castledine, director of consumer investments at the FCA, said: ‘AI can help you research companies, understand jargon or explore options before you make a decision. But you need to understand how you’re protected and continue to use your own judgement.’DIY INVESTING PLATFORMSAJ BellAJ BellEasy investing and ready-made portfoliosHargreaves LansdownHargreaves LansdownFree fund dealing and investment ideasinteractive investorinteractive investorFlat-fee investing from £4.99 per monthFreetradeFreetradeInvesting Isa now free on basic planTrading 212Trading 212Free share dealing and no account feeAffiliate links: If you take out a product This is Money may earn a commission. These deals are chosen by our editorial team, as we think they are worth highlighting. This does not affect our editorial independence.Compare the best investing account for you