Yormark discusses Monster Energy deal, CFP expansion, global growth at Big 12 media days

Big 12 commissioner Brett Yormark kicked off the conference's media days by talking about the league's ongoing growth and ambitious plans for the future. He highlighted the recent Monster Energy deal, which underscores the conference's financial health and market presence. Yormark also touched on the potential expansion of the College Football Playoff and the conference's aspirations for global expansion, showing his vision for a more competitive and globally recognized league. This signals Big 12's proactive stance in navigating the evolving landscape of college athletics.