Yale School of Management: surveillance pricing is just the beginning. AI agents will be the real test of corporate trust

The recent bans in Maryland and Connecticut on personalized pricing using consumer data highlight a growing concern over corporate surveillance and trust. Experts from Yale School of Management argue this is just the tip of the iceberg, with AI agents set to pose a bigger challenge for corporate transparency. As AI agents potentially operate with ambiguous loyalties, the implications for consumer trust and ethical business practices are profound, raising questions about who ultimately benefits from these advanced technologies. This shift could redefine the stakeholder-corporate relationship and the very foundation of consumer trust in the digital age.