Xbox Wants To Be More Profitable Than PlayStation And Nintendo By 2030

Xbox CEO Asha Sharma has an ambitious goal: not only to make Xbox more lucrative, but to surpass the profit margins of its biggest gaming rivals, Sony and Nintendo. Speaking to CNBC, Sharma said Microsoft was working to achieve this goal by mid-2030 and had a variety of plans in place, from focusing on more exclusive titles to gaining more ground in the casual games market. "We will build long-term plans for our biggest franchises across film, television, consumer products, sponsorship, live...