WPP AI chief says AI will start shopping for you, changing how brands advertise

WPP Chief AI Officer Daniel Hulme joins Arjun Kharpal to explore how AI is transforming advertising, from creative campaigns and audience insights to AI agents that could one day shop and make recommendations for us. They also discuss AI safety, testing and the future of human creativity.AI is changing advertising — from how brands understand audiences and create campaigns to how they reach customers online. WPP Chief AI Officer Daniel Hulme joins CNBC's Arjun Kharpal to explain why the next shift could come as AI agents start making recommendations and purchases on people's behalf. If AI becomes the intermediary between a brand and a consumer, who is the real customer — the person or their personal AI? Hulme also discusses AI-generated creative work, synthetic audiences, the future of advertising in chatbots and why he believes the industry should focus less on "AI ethics" and more on testing, safety and responsibility.