Would you watch a 90-minute-long video on Instagram?

The feature could potentially upend how social media users, content creators, and even streaming competitors operate [File] | Photo Credit: REUTERS Instagram is looking to attract viewers of long-form video content to its platform with the announcement of horizontal, up to 90-minute-long video posting options. The feature could potentially upend how social media users, content creators, and even streaming competitors operate.On October 26, Instagram’s chief Adam Mosseri introduced the posting option as ‘Features,’ and showed how it works by sharing a six-minute-long horizontal video on his account. Published - October 30, 2026 12:55 pm IST