Women entrepreneurs are less likely to leverage AI—but more likely to benefit from it

A recent study by Gusto reveals a gender gap in AI adoption among entrepreneurs, with 64% of men leveraging AI compared to 56% of women when starting a business. Despite this, women who do adopt AI see a greater productivity boost. This suggests that while men are more likely to use AI in various business aspects, women who embrace the technology could be gaining a significant edge in efficiency and growth. The study highlights an important trend in how different demographics interact with emerging technologies, pointing to potential gaps in support and education for female entrepreneurs.