Winning before the battle ends

Retired Lieutenant General David Harris emphasizes the importance of strategic communication within military operations to turn tactical victories into lasting strategic gains. Drawing on recent conflicts, he highlights how effective messaging can shape public perception and influence global opinion, ultimately supporting long-term national security goals. This approach isn't just about winning battles but about winning the broader war of narratives, underscoring the need for the U.S. military to adapt and integrate communication strategies into its planning processes.