Will this AI company’s pivot away from ‘stop hiring humans’ work?

Few companies have managed to rile up the internet like Artisan. Earlier this year, the brand went megaviral for its widespread advertising campaign encouraging businesses to “stop hiring humans.” Instead, it offered up its AI agent, Ava, to take over low-level sales roles. Now, Artisan is pulling a 180 on its signature tagline. Its product hasn’t changed at all. It still wants you to put Ava in charge of tasks previously handled by humans. But instead of framing Ava as a replacement for your...