Why UK Retail Real Estate Investors Are Turning to Geomarketing 3.0

Why UK Retail Real Estate Investors Are Turning to Geomarketing 3.0

In UK retail real estate, "good address" intuition no longer works: online is ~28% of demand, footfall is unstable, and the high street is polarizing into winners and dead spots. Mistakes are punished fast — empty rates hit after 3 months, and on New Bond Street rents above $2,200/sq ft leave zero room for error. Geomarketing 3.0 — real-time data, microlocation analysis, scenario NOI modeling — has shifted from a nice-to-have to the basic hygiene of any transaction.

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