Why this Ulta K-beauty bestseller is enlisting the undead to market its new eye cream

What do zombies have to do with skincare? The K-beauty brand Peach & Lily is making connection with its latest face cream—and rolling it out with a marketing campaign straight out of a George Romero movie. Peach & Lily’s Advanced Rebound BioGLow Zombie Cream is designed to target “zombie cells” that can contribute to aging. The $59 cream launches July 27 on the brand’s website and as a retail exclusive at Ulta Beauty—where Peach & Lily tops the K-beauty c...