Why the new Lego x Daft Punk collab makes perfect sense

Lego recently announced that Daft Punk, the French electronic duo that split up in 2021, is entering the Lego universe in a partnership that spans “product, content and brand experiences.” What the brick is this, you ask? Yet another damn licensing deal, now absurdly mashed up with a defunct electronica band? As much as I dislike Lego’s reliance on IP licensing, this one makes all the sense in the world from a pure creative philosophy perspective. After speaking with Daft Punk’s and Leg...