Why the founder of David protein bars says controversy can be good for business

David protein bars have skyrocketed to fame despite facing numerous controversies, including lawsuits and a connection to Jeffrey Epstein. Founder Peter Rahal believes that these controversies, even if manufactured, can be beneficial for business by generating buzz and attracting attention. Rahal argues that the intense media scrutiny helps to build brand recognition and loyalty, suggesting that sometimes controversy can drive consumer interest and engagement. This perspective raises questions about the balance between controversy and brand reputation in today's fast-paced market.