Why obscure playlist names are popping up on billboards

A playlist is like a time capsule. It can capture a moment and feeling better than almost anything else. Spotify is uniquely aware of that power, which is why it’s dedicating dozens of billboards to the beauty of the playlist. In a new campaign called “Playlist List,” the streaming giant worked with Uncommon Creative Studio to create a series of billboards that showcase the unique place the playlist has in culture. Up in Los Angeles, Miami, and New York City, the billboa...