Why mouthfeel is trending globally in the food and beverage industry

Texture is having a crunchy, gooey moment in the food and beverage industry.For many people, the way a menu item or packaged snack feels in the mouth has become as big a draw as flavor, although consumers don’t always recognize the part texture plays in their cravings for crispier takeout, frothier coffees and juicier candies, according to industry experts.The importance of “mouthfeel,” a food science term for oral sensation, has inspired new products like Starbucks’ Aero...