Why I Tell Clients NOT to Automate Everything — The Over-Automation Trap

₹1,20,000. That's how much a client spent building an automated follow-up system I had to tell him to rip out thirty days later. I'm an automation consultant. My entire business depends on people wanting to automate things. And yet, the most valuable advice I give — the advice clients actually remember — is telling them what not to automate. This might sound counterintuitive. But after building automation systems for CA firms, traders, e-commerce brands, and service businesses across India, I'...