Why has Apple increased music subscription prices in India?

Apple has increased the prices of its Apple Music and Apple One subscription plans in India for both new and existing subscribers. The revised rates are already in effect across Apple's platforms and cover almost all subscription options, including Individual, Student and Family plans.The move comes less than two years after the company last revised Apple Music prices. It also follows recent price increases for some of Apple's hardware products.WHY HAS APPLE INCREASED SUBSCRIPTION PRICES?Apple has attributed the latest price hike to rising music licencing costs.Music streaming companies pay licencing fees to record labels, publishers and artists to offer songs on their platforms. According to Apple, these costs have gone up, leading the company to increase subscription charges. Apart from the higher prices, Apple has not introduced any new features or additional benefits for subscribers.HOW MUCH HAVE APPLE MUSIC PLANS BECOME COSTLIER?The Apple Music Individual plan now costs Rs 139 per month, compared with Rs 119 earlier. The Student plan has been increased from Rs 59 to Rs 69 per month.The biggest increase is for the Family plan, which now costs Rs 229 per month, up from Rs 179. The plan allows up to six family members to use Apple Music through Apple's Family Sharing feature, with each user getting their own music library, playlists and recommendations.APPLE ONE PLANS ALSO SEE A PRICE REVISIONApple has also increased the prices of its Apple One bundles, which combine several Apple services under a single subscription.The Individual plan now costs Rs 195 per month, up from Rs 175. The Family plan has been raised from Rs 365 to Rs 445 per month.The Premier plan has seen the highest increase in rupee terms. It now costs Rs 595 per month, compared with Rs 499 earlier.Apple One includes services such as Apple Music, Apple TV+, Apple Arcade and iCloud. Users can also choose different storage options based on their requirements, which affects the final subscription cost.PRICE HIKES SEEN IN OTHER COUNTRIES TOOIndia is not the only market where Apple has increased subscription prices. Similar price revisions have also been reported in the UK, Europe and the US.However, the company has not issued an official statement on the latest price changes in these markets.COMES AFTER RECENT HARDWARE PRICE INCREASESThe latest subscription price hike follows recent increases in the prices of several Apple devices. The company recently raised the prices of select Mac, MacBook, iPad, Apple TV and HomePod models, citing higher component costs amid the global memory shortage.While iPhones were initially unaffected, Apple has also reportedly increased iPhone prices in Japan, including models in the iPhone 17 and iPhone 16 series.- EndsPublished By: Jasmine anandPublished On: Jul 20, 2026 11:44 IST