Why Hailey Bieber ‘hates’ the term anti-aging

See more of our coverage in your search results. Hailey Bieber “hates” the term “anti-aging.” haileybieber/instagram Hailey Bieber isn’t planning to make any anti-aging products. The model and Rhode founder spoke with Women’s Wear Daily, discussing the future of her skincare and makeup line. The 29-year-old is approaching her milestone birthday later this month — and planning to release a “more targeted serum” in January — coined “smart aging,” as opposed to “anti-aging.” She explained, “I hate saying anti aging because I’m like, we’re all aging, so let’s not be anti about it. Let’s just support ourselves and support our skin.” Speaking with WWD, the Rhode founder is, instead, coining the term “smart aging.” rhode/instagram “I hate saying anti aging because I’m like, we’re all aging, so let’s not be anti about it … Let’s just support ourselves and support our skin,” she shared. haileybieber/instagram Bieber also talked about a buzzy face mask she tried while in Korea, disclosing more of her regular treatments, too. “I love skin treatments. I do PRP, micro needling, all of the things,” she said. “But having a really good skin care routine, I do think, is also the base of keeping that structure and keeping your skin really supported and really healthy.” Last year, Bieber sold Rhode to E.l.f. Beauty for $1 billion. rhode/Instagram Since the sale, since then, Rhode has “surpassed expectations” and are up more than 80% from the year prior. rhode/instagram Announcing a $5 million, three-year partnership with the Foundation for Women’s Health, she said, “I feel really drawn to women’s health,” adding, “I have a sister who struggles with PMOS. I have lots of friends that struggle with it, with endometriosis, with a lot of different, very specific women’s health issues. As a woman, I feel frustrated by the lack of research, the lack of awareness, the lack of certain conversation around it.” Continuing, “After I had my son, I struggled with [PMDD] a bit, and there’s just not a lot of conversation or research around it.” Whatever Bieber is doing is clearly working for her. E.l.f. Beauty not only acquired Rhode for $1 billion in 2025, but WWD reports that, since then, the brand has “surpassed expectations” and are up more than 80% from the year prior. It seems like Rhode is, also, “smart aging.” Community Guidelines Welcome to the Page Six Community! Our community is about connecting people through open and thoughtful conversations. We want our readers to share their views and exchange ideas in a safe space. In order to do so, we've created a simple set of rules that will improve your experience. Simply put, keep it civil. Your post will/might be rejected if it contains: Spam Insults, profanity, incoherent, obscene or inflammatory language and threats of any kind Attacks on the identity of other commenters or the article's author User accounts will/might be blocked if we notice: Continuous attempts to re-post comments that have been previously moderated/rejected Racist, sexist, or homophobic comments Attempts or tactics that put the site security at risk So, how can you be a power user? Stay on topic and share your passion. Feel free to elaborate to get your point across. 'Like' or 'Dislike' when you are filled with emotions! Protect your community. Use the report tool to alert us when someone breaks the rules. Thanks for reading our community guidelines. Don't forget, freedom of speech is not the freedom of reach!