Why cultural intelligence is important, according to a business anthropologist

Below, Oliver Sweet shares five key insights from his new book, The Rules That Make Us: How Culture Shapes the Way We Act, Think, Believe, and Buy. Oliver is a business anthropologist and head of ethnography at Ipsos, one of the largest research agencies in the world. There, he looks at cultures all around the world and advises companies and governments on how they can become more culturally relevant. What’s the big idea? Culture is our shared way of living. We interact with one an...