Why change doesn’t really come from the top

In early 2000, with their company on the brink of failure, Netflix founders Reed Hastings and Marc Randolph flew to Dallas to meet with Blockbuster executives. As the story is told, they offered to sell their company for $50 million and got laughed out of the room. Humiliated, but determined, they built a business that toppled the industry giant.  That version is almost certainly not true, but it remains popular with pundits who like to tell it at fancy conferences. It gets told and reto...