Why Bing matters more than Google for ChatGPT visibility
Originally published at brandswarm.io/blog/bing-chatgpt-visibility/. ChatGPT's browsing tool — the one that activates when a user asks for current or factual information — fetches its results from Bing. Not Google. Most marketers haven't internalized this, and it's why some brands with strong Google rankings find themselves invisible to ChatGPT for queries where they should obviously dominate. This post is the practical version of the Bing-vs-Google story for the AI era: what's different, how...
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